The Art of Selling Your Art: 10 Smart Strategies for Artists Who Want to Thrive
- Mary Katherine Fickel
- a few seconds ago
- 4 min read
Being an artist is about more than just creating beautiful work; it’s about getting that work into the world and into the hands (and homes) of people who love it.
But let’s be real: selling art can feel like trying to nail jelly to the wall. Algorithms are fickle. Markets shift. And nobody teaches you how to market your paintings in art school.
That’s where this blog (and my mentorship program) comes in. Here are 10 strategies to help you sell your art with confidence, clarity, and creative flair.
1. Know Thy Collector
Marketing is just a fancy word for communication. So, who are you talking to?
Define your ideal collector: What do they love? Where do they shop? What kind of art do they already collect? When you understand their taste and habits, you can tailor everything from your Instagram posts to your elevator pitch.
2. Your Website = Your Gallery
Your website should be as professional and polished as your art. Make it easy to navigate, mobile-friendly, and quick to load. Include:
High-quality photos of your work
Prices and dimensions
A brief artist bio and statement
Clear contact info
A way to buy art directly or inquire easily
Need inspiration? Browse Artwork Archive for great examples.
3. Own Your Brand
You’re not just selling paintings; you’re selling an experience. Think about your brand identity: the story you tell, the colors you use, the way you show up online and at shows.
Do you create soulful abstracts? Whimsical illustrations? Dramatic landscapes? Build a consistent aesthetic across your website, social media, and packaging.
4. Social Media with Purpose
Instagram isn’t just for selfies and salads. It’s a powerful visual platform to:
Share behind-the-scenes content
Highlight your creative process
Announce new work and events
Connect directly with collectors and other artists
But remember: you don’t have to be everywhere. Pick one or two platforms and be consistent.
5. Email is NOT Dead
Email marketing is one of the most effective tools for selling art. Build a list of subscribers who care about your work. Send newsletters with:
New art releases
Studio updates
Personal stories or art tips
Exclusive discounts or early access
6. In-Person Still Matters
Pop-ups, open studios, and gallery shows give collectors a chance to meet you and see your work in real life.
Have a polished booth setup, business cards, and a way to capture emails. And don’t forget practice your talking points so you can speak confidently about your work.
7. Master the Follow-Up
People need reminders. After a show or event, follow up with a personal email thanking them for stopping by. Include a link to the piece they liked or share what's coming next.
That second or third contact is often where the sale happens.
8. Leverage Testimonials & Press
Social proof builds trust. Ask happy collectors for testimonials or post screenshots of kind messages you receive. If you get featured in a blog or local magazine, shout it from the rooftops!
Press doesn’t have to be big to be impactful.
9. Price With Confidence
Underpricing can make your work seem less valuable, while overpricing without a strong following can scare buyers away. Do market research, consider your materials and time, and create consistent pricing across all platforms.
And yes, raise your prices as demand grows.
10. Join The Good Artist Mentorship
Need Help Selling & Marketing Your Art?
The Good Artist Mentorship is designed for emerging and mid-level artists who want to acquire the skills and knowledge to advance their art careers. This personalized career coaching is based on your needs & goals.
Hi there! I'm MK and I help artists market and sell their art.
Do you need help with your art career? Well then, let me introduce you to The Good Artist Mentorship.
The Mentorship Includes:
6 Personalized One-on-One Calls with MK: Tailored guidance to help you succeed.
Goal Setting: Clarify your direction and craft a clear action plan.
In-depth Social Media and Website Consulting
Brand Development Strategies
Comprehensive Art Market Analysis
In-Person Sales Techniques
Feedback and 24/7 Email Support
Let’s build your career together; learn more here.
Are you looking to start or grow your art collection but unsure where to begin?
Our Free digital Guide to Collecting Art is your ultimate resource! Packed with expert insights, practical tips, and must-know strategies, this guide will help you navigate the art world with confidence whether you're a first-time buyer or a seasoned collector. Discover how to find artwork that resonates with you, invest wisely, and build a collection that stands the test of time.
Download your free guide today and start your journey toward owning meaningful, investment-worthy art. Plus, explore our carefully curated selection of original artwork on
The Good Art Company where you'll find stunning pieces by talented artists, perfect for your home, office, or collection. Don't miss out, shop art now and bring beauty into your space!
I’m MK and owner of The Good Art Company and Mentorship Program. Thank you for reading The Art of Selling Your Art: 10 Smart Strategies for Artists Who Want to Thrive
To keep up with our latest announcements, events, and art, follow us on Instagram, Pinterest, and YouTube. And visit our Online Art Shop daily for new available artwork!
