Art Marketing 101: 10 Things I’d Do Today If I Wanted to Sell More Art (Without Feeling Like a Sellout)
- Mary Katherine Fickel
- Jun 12
- 4 min read
Let’s face it, being an artist today is a lot more than making beautiful work. You’re not just the creator… you’re also the marketing team, the website manager, the email strategist, and sometimes even your own shipping department.
So what would I do right now if I wanted to boost my art sales and build a sustainable career? No fluff. Just the real stuff.
1. Get Clear on What You’re Selling (It’s Not Just Art)
Collectors aren’t just buying your artwork, they’re buying your story, your vision, and the way your work makes them feel. If you’re marketing without clarity on your message, it’s like painting with your eyes closed.
✨ Quick Tip: Write a one-sentence statement about what your art is about, not just what it looks like.
2. Set Up a Killer Website
Your website should be your digital gallery. No excuses. It should have:
High-quality images
Prices (yes, really)
A clear way to contact or buy from you
An artist bio that doesn’t sound like it was written by a robot
Helpful Resource: FASO (specifically for artists)
3. Use Instagram Like an Artist, Not an Influencer
You don’t need to dance or go viral to build an audience. Share your process, what inspires you, works-in-progress, and behind-the-scenes content.
Let people fall in love with the journey and the final product.
4. Build an Email List Yesterday
Social media is rented space. Your email list? That’s your collector clubhouse. Offer a freebie (like an art wallpaper or early access to new work) to get people to subscribe.
5. Reach Out to Local Collectors and Interior Designers
Most artists sit around waiting to be discovered. Be the artist who sends a short, thoughtful email introducing yourself to someone who might actually buy your work.
Pro move: Offer designers a commission or package deal on multiple works.
6. Invest in Professional Photos of Your Work
Good photos sell art. Period. If you can't afford a photographer yet, learn to photograph your art using natural light and minimal editing.
7. Create a Signature Series
Collections sell better than one-off pieces. Start a series around a theme, medium, or mood and give it a name. This helps collectors connect more deeply and gives you a clear marketing focus.
8. Talk to Your Followers Like They're Already Collectors
Stop treating your audience like they’re strangers and start treating them like they’re already invested in your work. Use “you” language. Invite them in.
Example: “This new painting reminded me of the stillness I felt walking by the lake last fall. Where do you go to feel that kind of quiet?”
9. Make In-Person Sales Easy and Inviting
Whether you’re doing a market, pop-up, or studio visit:
Have clear signage and pricing
Offer ways to pay (Venmo, Square, credit)
Tell people how to follow you online
Invite them to join your email list
Bonus: Frame one or two pieces to show how they’ll look in a home.
10. Need Help Selling & Marketing Your Art? I’ve Got You.
Hi there! I'm MK and I help artists market and sell their art.
Let me introduce you to The Good Artist Mentorship, designed for emerging and mid-level artists who want to grow their careers with confidence.
The Mentorship Includes:
6 Personalized One-on-One Calls with MK
Goal Setting and Clear Action Planning
Website & Social Media Consulting
Branding & Audience Development
Sales Training (In-Person + Online)
Collector Relationship Building
Ongoing Feedback and 24/7 Email Support
Whether you're stuck on pricing, tired of spinning your wheels on Instagram, or just craving more structure and support, this program is for you.
Are you looking to start or grow your art collection but unsure where to begin?
Our Free digital Guide to Collecting Art is your ultimate resource! Packed with expert insights, practical tips, and must-know strategies, this guide will help you navigate the art world with confidence, whether you're a first-time buyer or a seasoned collector. Discover how to find artwork that resonates with you, invest wisely, and build a collection that stands the test of time.
Download your free guide today and start your journey toward owning meaningful, investment-worthy art. Plus, explore our carefully curated selection of original artwork on
The Good Art Company where you'll find stunning pieces by talented artists, perfect for your home, office, or collection. Don't miss out; shop art now and bring beauty into your space!
Hi there! I’m MK, owner of The Good Art Company and The Good Artist Mentorship. Thanks for reading Art Marketing 101: 10 Things I’d Do Today If I Wanted to Sell More Art (Without Feeling Like a Sellout)
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